The new agency dedicated to brands looking for meaningful connections.
Manifesto
Cultivating curiosity,
I am a creator of concepts and content for companies in search of their very own universe.
​
Convinced that a brand stands the test of time thanks to a strong identity and an authentic positioning,
my passion is to extract these two essences and transform them into an effective story,
able to hold attention.
Today, the creative approach is no longer a luxury - you need more than ever to break through the advertising noise
in order to be seen and heard.
I work in collaboration with young brands to help them build their DNA,
assert their positioning or even develop new marketing concepts and experiences.
My intention is to support them in becoming coherent brands,
that make sense.
Projects
Little Croissants Swim / Australia
Brand DNA Workshop to support the launch of a new swimwear brand on the Australian market.
"A massive thank you to Les Sophistes! Highly recommended if you are willing to expand your brand and so its existence in a higher level of achievement and success! Thanks again for everything ."
Omray Kupeli - Founder
Brand DNA
Dec 2021
Brand DNA
Oct 2021
Laurena Strong & Flexible / Australia
Brand DNA Workshop to support the launch of the sports program brand of Laurena Giunipero, world champion in aerobic gymnastics. With a personal branding perspective.
"Les Sophistes have been of great help to me in creating my brand identity online. Thanks to their method I was able to realize the importance of this work and develop the identity I was looking for. I was thus able to launch my project in the best possible way! "
Laurena Giunipero
Ethnic & Boheme / Australia
Positioning recommendation for a new event picnics offer.
Concept and design of a new dining experience.
"A big thank you to Les Sophistes for their support! A completely new approach that allowed me to take a step back on my brand and my company, to better develop and grow it serenely."
Erica Saadallah - Founder
Positioning recommendation
Sep 2021
New customer experiences
Oct 2021
Brand DNA
Oct 2021
Strategic plan
Oct 2021
WeRide Rentals / Australia
Brand DNA Workshop.
Strategic plan for the development of their offer on the Australian market.
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Jean-Baptiste Malandain - Founder & Director
Wild Paisley / Australia
brand review
Brand DNA workshop.
Creation of all content associated with strategic brand repositioning.
"Thanks to the Sophists, I was finally able to take the time to consider my brand, which I had built over time without any real strategy. This substantive work allowed me to reconnect with my customers and prospects, by being again in line with their expectations. A visible impact on my business and almost immediate results."
Janene Weber - Founder
Positioning recommendation
Sep 2021
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New customer experiences
Oct 2021
Brand DNA
Oct 2021
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Strategic plan
Oct 2021
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Excuse My French Services / Australia
Brand DNA Workshop.
Strategic plan to develop their offer on the Australian market.
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Jean-Baptiste Malandain - Founder & Director
Les Boutons d'Or/ France
Brand DNA workshop.
Creation of the Boutons d'Or brand identity (logotypes, brand book).
"Sophie patiently and efficiently designed and led a complete methodology to properly define our brand DNA. This exercise is essential and allowed us to refine the missions and vision we wanted for Les Boutons d'Or.
"Sophie is extremely professional. Being a very attentive person, it is easy to be able to discuss with her and to express what we are looking for. She offers creative and adapted solutions, without imposing what she would think to be best for us." His collaboration with several designers and artists allows him to create complex visual identities faithful to precise specifications, unlike creations using software alone."
Louis-Armand Dubost & Léa Cichowlas - Founders
Positioning recommendation
Sep 2021
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New customer experiences
Oct 2021
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About...
Born in the heart of the French Alps, I am passionate about the great outdoors, skiing of course (it could not be otherwise!), travel and adventure.
And cheese.
Graduated from EMLYON Business School (MSc in Marketing & Management), I had the chance to live and work abroad : in New Zealand, China, Germany, and now in Australia.
These different environments all mean different cultures and sources of inspiration. From the vibrant and ultramodern city of Shanghai to the traditional and peaceful city of Nuremberg, I have tamed these contrasts and learned to feed on them.
After several years working as a marketing expert for major companies (adidas, Club Med) and several startups, I decided to set up my own agency, Les Sophistes, to support companies in their branding strategy, but also and especially to exchange points of view, share visions and give relief to their marketing content.
Sophie Coutos-Thévenot
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Contact us
